castaic is Native American for ›our eyes‹. The client’s task, combined with our solution-oriented perspective, forms our view, which together creates an excellent result.

Castaic is a lake right next to CalArts, the design school next to Los Angeles. This particularly intensive and instructive time has had a lasting impact on the way we think and work.

›We encounter the person so that they can encounter themselves‹ Please take a seat! Praxis19 is the identity for a psychotherapeutic group practice with the 19 working as a chair logo.

coblenz cosmetics stands for infinite, holistic beauty: coco – infinitely beautiful. A diverse color palette is derived from six different skin types (Fitzpatrick), ranging from celtic to black. The image language features a feminine, poetically playful expression contrasted with an neutral urban, and minimalist unisex world.

›After more than ten years as a designer and design director in well-known branding agencies, such as the Brand Integration Group of Ogilvy & Mather in L.A. and New York, the boutique design studio 2x4, New York or KMS TEAM in Munich, I relocated my office from the USA to Munich in 2011…‹

Helena E. Yu Lien Betsch is the founder and creative head of castaic.

KMS TEAM office shooting by photographer Anke Luckmann

The YO/GA Foundation offers a range of courses, seminars and lectures on YO/GA, meditation, relaxation, non-violent conflict resolution and related topics. The offer is aimed at everyone, especially children and young people. The foundation wants to contribute to a respectful, peaceful and balanced social coexistence through its offer.

castaic

INFO

We have specialized in the area of corporate and brand design. The holistic view of all content and design issues lead to a conceptual and consistent design approach. Our primarily systematic design solutions are complemented by a playful, illustrative, mostly image-heavy component.

In the past we have worked for the following companies: Adidas, American Express, BayWa, canyon, Huawei, NürnbergMesse, Osram, pbb Deutsche Pfandbriefbank, Stiftung Warentest, Sto, The Coca-Cola Company, Unilever, Vitra, Vodafone and many more.

castaic is Native American for ›our eyes‹. The client’s task, combined with our solution-oriented perspective, forms our view, which together creates an excellent result.

Helena E. Yu Lien Betsch is the founder and creative head of castaic.

castaic

We have specialized in the area of ​​corporate and brand design. The holistic view of all content and design issues lead to a conceptual and consistent design approach. Our primarily systematic design solutions are complemented by a playful, illustrative, mostly image-heavy component.

In the past we have worked for the following companies: Adidas, American Express, BayWa, canyon, Huawei, NürnbergMesse, Osram, pbb Deutsche Pfandbriefbank, Stiftung Warentest, Sto, The Coca-Cola Company, Unilever, Vitra, Vodafone and many more.

castaic

We have specialized in the area of corporate and brand design. The holistic view of all content and design issues lead to a conceptual and consistent design approach. Our primarily systematic design solutions are complemented by a playful, illustrative, mostly image-heavy component.